Estate Agents increasingly including floor plans in marketing details

Metropix, a supplier of floor plan based products to the residential estate agency market, recently published research which found that the use of floor plans on advertised residential properties has doubled in just 18-months.

Based on samples of at least 250 properties of varying sizes and locations to identify whether they are being marketed with a visible floor plan, has identified that over 51 per cent of properties today offer an accompanying floor plan. This is compared to only 25 per cent of properties eighteen months ago.

These findings coincide with research from Hoopla Homes which identified that 91 per cent of homebuyers rated the interior layout of a property as a vital consideration, in addition to recent research from RightMove that demonstrated that properties that carry a floor plan online receive up to 30 per cent more interest than those without.

Brian Farrell, director of Metropix said, “This research proves the value floor plans have in helping agents secure new instructions, gain additional interest in the properties they are marketing and ultimately secure them new business. Home buyers and sellers now expect floor plans on marketing literature as standard and our survey findings also echo this. The fact that usage has doubled in such a short period of time reflects not only the increase in demands that agents are facing but demonstrates the benefit they offer to agents in making their proposition stand out from the competition.”